Famous for its celebrity endorsement in the form of Delia Smith, Norwich’s football team, Norwich City, plays at Carrow Road and has achieved some pretty good successes over the years. Other local clubs include Norwich Lions, The Norwich North Stars and the Norwich City Hockey Club. All this sporting activity means that the city and the surrounding area is rather well served by a good selection of specialist Norwich sports shops.
Retailers like Sports World, Sports Direct and JD Sports are all located in the city centre (at the Chapelfield shopping centre and The Mall) although we much prefer shopping at the various independent retailers such as the specialist snowboarding store in Cucumber Lane called Revolutionz - or Venturesport in Westlegate. Other Norwich sports shops include Heroes – a health, fitness and bodybuilding store on Bridewell Alley.
